Explore Our Services

Fractional Executive

Senior leadership without the full time overhead

For organisations navigating something significant, a major project, a government relationship, a funding conversation, a reputational challenge or a need for senior strategic marketing leadership and advice, this is senior level support on a retained or project basis, without the cost or commitment of a full time hire.

Heidi steps in at the level you need, for as long as you need it. No onboarding curve, no junior team members. Just direct, experienced, senior support from someone who already knows this region and the people who shape it. You get Heidi. Directly, personally and with her full attention.

Strategic Communications, Media & PR

Clear communication when it matters most
We help you communicate clearly and confidently—whether you’re delivering a project, managing change or responding to an issue.
Clear, credible communication supports your goals and protects your reputation. We work alongside you to shape your message, manage issues and communicate effectively—both internally and externally.

What we do

  • Strategic communications (Townsville & North Queensland)

  • Communication strategy and planning

  • Key messaging and storytelling

  • Internal and change communication

  • Media relations and management

  • Issues and crisis management

  • Writing (speeches, reports, submissions)

  • Case studies, awards and presentations

  • Tender and submission writing

Stakeholder Engagement & Advocacy

Building trust and influencing outcomes
Successful outcomes rely on strong relationships and having the right people in the room.

We bring stakeholders together, build alignment and support informed decision-making, then translate that into clear, credible advocacy that influences outcomes.

Our approach is practical and collaborative. Using our local knowledge and networks, we bring the right people together early and build trust through open, constructive conversations. We help align stakeholders, clarify your position and key messages, and support effective engagement with all levels of government, focusing on conversations that lead to clear decisions and real outcomes..

What we do

  • Stakeholder engagement (Townsville & North Queensland)

  • Community engagement and consultation

  • Stakeholder mapping, analysis and alignment

  • Engagement strategy and delivery

  • Facilitation and workshops

  • Corporate Affairs, Government and stakeholder liaison

  • Advocacy strategy development

  • Policy positioning and submissions

  • Briefing documents and reports

  • Conflict and complaint management

  • Reporting and insights

Marketing, Campaigns & Digital

Marketing that works
We help you get clear on what you offer, how you communicate it and who you need to reach.
We work with you to understand where you need to show up (and just as importantly, where you don’t) so you can focus your time and budget where it will have the greatest impact.
Our approach is simple: what you say, who you say it to and how you deliver it, helping you connect more effectively, achieve meaningful results and support your broader business strategy.

What we do

  • Marketing strategy

  • Brand development and positioning

  • Campaign planning and delivery

  • Digital marketing strategy

  • Social media strategy and management

  • Content planning and creation

  • Audience insight and targeting

  • Small business coaching and support

  • Fractional Marketing Executive (Outsourced Chief Marketing Officer)

Visual Storytelling & Content

Bringing your story to life
We help you share your story through video and content that is clear, engaging and aligned with your broader communications and marketing.
We tell your story in a way people understand, connect with and remember.

What we do

  • Video planning and strategy

  • Project and campaign storytelling

  • Content creation

  • Social and digital content

Executive Training & Capability

Building confidence, capability and clarity
We help leaders and teams communicate clearly and lead with confidence.
Through practical, tailored training and coaching, we build real capability—supporting individuals to engage effectively, handle media and present with clarity.

What we do

  • Corporate affairs and government relations

  • Stakeholder engagement and social licence

  • Strategic communications and media

  • Issues and reputation management

  • Marketing strategy and brand leadership

  • Campaign and digital marketing direction

  • Retained advisory and project based engagements

What we do

  • Media training (Townsville in person or online)

  • Executive communication coaching

  • Marketing and communications coaching

  • Spokesperson training

  • Presentation and public speaking coaching

  • Heidi's instincts are second to none and she has a proven track record when it comes to reputation and issues management, brand building and PR.  Her her positive outlook and drive to achieve the best outcomes for her clients make her a trusted partner

    Elizabeth, Head of External Communications, Lion Breweries

  • "Heidi has worked on PR and Strategy projects in my company for a period of 10 years. She is an excellent person who gets to the core of topics and can implement. I believe in her and recommend her to others."

    Andrew , Founder Explore Property Group

  • "Heidi is a creative strategic marketing communications professional.. an ideas person.. good to work with.. she offers priceless strategic guidance, generates creative plans and is exceptional at implementing them. We have been collaborating for about 7 years ."

    Therese CEO The Gleeson Group

  • Heidi has exceptional marketing and communication skills. Her understanding of the diverse needs of stakeholders and ability to plan and deliver campaigns and strategies across a broad spectrum is certainly one of her many strengths. Her work during the COVID pandemic period was particularly first rate, with her ability to adapt and pivot in the circumstances being of tremendous benefit and guidance to her clients.

    Jeff, Regional Director, QLD Gov

  • "I've worked with Heidi for many years. Her wealth of experience and knowledge, combined with her engaging 'can do' attitude means there is not much she does not excell at. Her events/ marketing/ PR is second to none and I'm happy to wholeheartedly recommend her."

    Jayne, Deputy Chancellor JCU