Navigating complexity. Delivering clarity

WHO ARE YOU WORKING WITH

North Queensland is a unique place to do business. The relationships, the politics, the media landscape and the business and community connections that matter here are like nowhere else in Australia. It is a region of extraordinary diversity, from resources and agriculture to tourism, hospitality, defence, health, education and the arts, and full of opportunity for those who know how to navigate it.

When Heidi Turner moved to Townsville, she quickly saw what so many overlook. This region is full of extraordinary organisations, businesses and people doing remarkable things, but not always telling their story well. Crystal Clear PR was founded in 2009 to change that, elevate one business at a time, and that has not changed.

With almost 30 years of marketing communications experience across Australia, the UK and Europe, Heidi has built a reputation for trusted, straight-talking strategic advice that cuts through complexity and gets results. What started as a marketing communications business has evolved into a full-service strategic advisory practice, working with organisations from local small businesses to state government, and everything in between.

After more than 200 client partnerships (including as a marketing coach for a state-funded program following COVID), Heidi has seen the full spectrum of how organisations promote themselves. The same patterns come up the same mistakes again and again, regardless of size or sector. Messaging written for the organisation rather than the audience, social media that is busy but not strategic, good stories that simply aren't being told, missed opportunities — money left on the table. Most of these are fixable, often more quickly than people expect. What it takes is an honest outside perspective, a clear sense of priority, experience and a practical plan.

In 2023, Heidi was appointed CEO of the Townsville Chamber of Commerce, an opportunity to elevate and advocate for business in our region. She brought every tool in her communications and marketing toolkit to the role, growing membership, rebuilding the Chamber's profile and strengthening relationships with government, industry and media. It was a role that demonstrated exactly what strategic marketing communications, strong stakeholder relationships and a clear, consistent voice can do for an organisation.

For almost 17 years, Heidi has served on boards and committees in North Queensland, across infrastructure, health, education, transport, arts, sport and the not-for-profit sector. She currently serves as a Non-Executive Director of the Port of Townsville, a Board Member of The Cure Starts Now Australia, Treasurer of Regional Development Australia Townsville and North West Queensland and is a member of the Queensland Government's Regional Jobs Committee, Townsville North Queensland.

As much as Heidi loves the complexity of economic development and high-level advocacy, she loves working with smaller businesses just as much, where change can be swift, and businesses often see immediate results from clear, practical recommendations and that energy is something she genuinely thrives on.

Heidi is a champion for the future of regional Queensland, committed to strengthening organisations, empowering communities and making a difference by delivering practical, long-term outcomes for the region one business at a time!

For more about Heidi visit » Linkedin

BIG AMBITIONS FOR NQ? So do we. Let’s talk!

HOW WE WORK

We are clear, collaborative and focused on outcomes, drawing on trusted local networks and specialist expertise to ensure every project is practical, considered and delivered to a high standard.

Clarity We cut through complexity to get to what matters.

Integrity Honest, considered advice delivered with discretion.

Collaboration We bring the right people together to achieve better outcomes.

Practicality Grounded, actionable advice focused on what works.

Impact Outcomes that make a real difference for organisations and the region.

Queensland Premier David Crisafulli with Heidi Turner in Townsville North Queensland
Pictured l-r - Senator Susan McDonald, Maria James CEO MITEZ, Margie Ryder, Heidi Turner, Robbie Katter Member for Traeger
Heidi Turner with Hon Di Farmer State Member for Bulimba, previously Minister for Small Business and Training.
Heidi Turner with Townsville Mayor Nick Dametto at Queensland Parliament during his time as Member for Hinchinbrook.
North Queensland key stakeholders (Pictured l-r) Wayde Chiesa, CEO RDA NWQ, Heidi Turner, Cassandra Cazzulino, CEO Smart Precinct, Maria James CEO MITEZ with Queensland Premier David Crisafulli
Group of six people standing outdoors by the ocean with mountains in the background, smiling.

PHOTOS (from top to bottom)

  • Heidi with Premier of Queensland the Hon David Crisafulli MP, Minister for Veterans

  • Senator Susan McDonald, Maria James CEO MITEZ, Maggie Ryder then Councillor Townsville City Council, Heidi and Robbie Katter MP, State Member for Traeger.

  • Heidi with then State Minister for Employment, Small Business and Training the Hon Di Farmer MP.

  • Heidi with Mayor of Townsville Councillor Nick Dametto, in State Parliament when he was State member for Hinchinbrook.

  • State member for Hinchinbrook Wayde Chiesa MP, Heidi, Cass Cazzulino CEO Smart Precinct, Maria James CEO MITEZ, Premier of Queensland, The Hon David Crisafulli.

  • Heidi with Senator The Hon Nita Green, Assistant Minister for Northern Australia, Assistant Minister for Tourism, Assistant Minister for Pacific Island Affairs

  • Heidi with dignitaries ahead of Talisman Sabre, the largest bilateral military exercise involving 19 nations. (Debra Burden - CEO Selectability, Japanese Ambassador, Cr Ann-Maree Greaney, Brigadier Dave McCammon - Commander of the 3rd Brigade, Ranee Crosby - CEO Port of Townsville and Heidi)