Strategic Marketing Communications & Stakeholder Engagement for organisations

Shaping North Queensland

TRUSTED SUPPORT WHEN YOU NEED IT MOST.

We've been in the room for some of North Queensland's most complex conversations, and a few of its most exciting ones too. After 17 years and more than 200 client partnerships across government, industry, media and community, we are trusted by the organisations shaping this region to communicate clearly, build the right relationships and deliver results.

LET'S TALK

17+ YEARS 200+ CLIENTS

Some of the clients we have worked with

OUR SERVICES

Led by Heidi Turner, we work across everything from managing a media crisis, creating a marketing strategy to building a long-term stakeholder engagement strategy, from crafting the advocacy that opens doors to launching a campaign that cuts through, and everything in between.

Crystal Clear PR brings the skills, experience, networks and practical nous to make things happen and deliver where it counts.

  • Clear, confident communication when it matters most

    We help you shape your message, manage issues and communicate with confidence, internally and externally.

    What we do

    • Strategic communications (Townsville & North Queensland)

    • Communication strategy and planning

    • Key messaging and storytelling

    • Internal and change communication

    • Media relations and management

    • Issues and crisis management

    • Writing (speeches, reports, submissions)

    • Case studies, awards and presentations

    • Tender and submission writing

  • Building trust and influencing outcomes

    Successful outcomes rely on strong relationships and having the right people in the room.

    We work with organisations across Townsville and North Queensland to bring stakeholders together, build alignment and support informed decision-making, then translate that into clear, credible advocacy that influences outcomes.

    How we work

    We take a practical, collaborative approach—using our local knowledge and networks to:

    • Bring the right people together early

    • Build trust and open, constructive conversations

    • Align stakeholders around shared priorities

    • Clarify your position and key messages

    • Engage effectively with all levels of government

    • Support conversations that lead to decisions and action

    What we do

    • Stakeholder engagement (Townsville & North Queensland)

    • Community engagement and consultation

    • Stakeholder mapping and analysis

    • Engagement strategy and delivery

    • Facilitation and workshops

    • Government and stakeholder liaison (all levels of government)

    • Advocacy strategy development

    • Policy positioning and submissions

    • Briefing documents and reports

    • Stakeholder alignment for advocacy

    • Conflict and complaint management

    • Reporting and insights

  • Marketing that works

    We help you get clear on what you offer, how you communicate it and who you need to reach.

    We work with you to understand where you need to show up (and just as importantly, where you don’t) so you can focus your time and budget where it will have the greatest impact.

    Our approach is simple: what you say, who you say it to and how you deliver it, helping you connect more effectively, achieve meaningful results and support your broader business strategy.

    What we do

    • Marketing strategy

    • Brand development and positioning

    • Campaign planning and delivery

    • Digital marketing strategy

    • Social media strategy and management

    • Content planning and creation

    • Audience insight and targeting

    • Small business coaching and support

    • Outsourced Chief Marketing Officer (Fractional CMO)

  • Bringing your story to life

    We help you share your story through video and content that is clear, engaging and aligned with your broader communications and marketing.

    Telling your story in a way people understand, connect with and remember.

    What we do

    • Video planning and strategy

    • Project and campaign storytelling

    • Content creation

    • Social and digital content

  • Building confidence, capability and clarity

    We help leaders and teams communicate clearly and lead with confidence.

    Through practical, tailored training and coaching, we build real capability, supporting individuals to engage effectively, handle media and present with clarity.

    We work with organisations across Townsville and North Queensland to deliver training that is relevant, hands-on and grounded in real-world experience.

    What we do

    • Media training (Townsville & North Queensland)

    • Executive communication coaching

    • Marketing and communications coaching

    • Spokesperson training

    • Presentation and public speaking coaching

SEE WHAT WE DO

MEET HEIDI

Founder | Strategic Advisor | Non-Executive Director

Heidi Turner is one of North Queensland’s most experienced strategic communications, stakeholder engagement and marketing advisors, with almost 30 years’ experience …. READ MORE

Trust takes time to build. Here's what some clients who have worked with us for years have to say.

  • "Heidi's instincts are second to none and she has a proven track record when it comes to reputation and issues management, brand building and PR.  Her positive outlook and drive to achieve the best outcomes for her clients make her a trusted partner."

    — Elizabeth Bold, Head of External Relations, Lion Breweries

  • "Heidi has worked on PR and Strategy in my company for a period of 10 years. She is an excellent person who gets to the core of topics and can implement. I believe in her and can recommend her to others."

    — Andrew Acton, Founder, Explore Property Group

  • "Heidi is an exceptional professional. Personable, proactive and constantly thinking laterally to drive your outcomes forward."

    Edward Crossin, National Marketing Manager, GEON Group

  • "Heidi is my go to marketing person... she offers priceless strategic guidance, generates creative plans and is exceptional at implementing them. We have been collaborating for about 13 years."

    — Therese Smith, CEO, The Gleeson Group

  • "I have known and worked with Heidi for many years. Her wealth of experience and knowledge, combined with her engaging ‘can do’ attitude, means there’s not much she does not excel at. Her experience in events/ marketing/ PR is second to none, and I’m happy to wholeheartedly recommend Heidi."

    —Jayne Arlett, Deputy Chancellor, James Cook University